April 18, 2008
UW Oshkosh Wins District 8 National Student Advertising Competition
OSHKOSH— A 19-member cross-college team from the University of Wisconsin Oshkosh won the District 8 National Student Advertising Competition (NSAC) in St. Paul, Minnesota on April 19, 2008. The first-place finish qualifies the team to compete at the national competition in Atlanta on June 8-9, 2008.
UW Oshkosh placed first among 10 schools competing from Wisconsin, Minnesota, North Dakota, South Dakota and Canada. Second through fourth place were awarded to Marquette University, UW – Madison and Moorhead State, respectively.
The UW Oshkosh team is co-advised by Kathy Fredrickson and Dana Baumgart, instructors for the UW Oshkosh journalism department. Fredrickson and Baumgart co-teach Strategic Campaigns in Advertising, the course students take to participate in the competition. Fredrickson also advised the UW Oshkosh team to a first-place finish in 2003.
The NSAC, sponsored by the American Advertising Federation, gives more than 3,000 college students in the United States and Canada the opportunity to create a strategic marketing campaign for a corporate sponsor.
The 2008 NSAC competition required the teams to create an integrated marketing
plan for AOL Instant Messager and its suite of social media products.
Team members are Nycol Block (journalism), Margaret Brill (journalism), Marie Daniel (journalism), Matt Decker (graphic design), Ann DeVillers (journalism), Preston Fayas (marketing), Brittany Harms (journalism), JJ Heber (marketing and radio/TV/film), Tina Hove (journalism), Jessica Malcolm (journalism), Samuel Mark (radio/TV/film), Kelly Meyer (journalism), Jamie Neitzel (marketing), Erin School (journalism), Liz Schulze (marketing), Kelly Shew (journalism), Kirsten Strom (marketing), Ashley Taylor (journalism) and Heather Verhelst (graphic design).
More News
4.18.08
UW Oshkosh Wins District 8 National Student Advertising Competition
9.17.07
Search engine optimization ensures best Web presence
1.8.07
Original Thoughts Something
Technology Can Only Enhance
6.16.06
Get Marketing message across
after your e-mail message
3.16.06
Generation X overlooked by
marketers; don’t miss out
2.6.06
Business Look to Link to Needs
of the Customer’s (Soul)
1.2.06
Getting the Word Out Key to
Finding Fame in Business World
10.24.05
Retailers Should Focus on
Keeping Female Shoppers Happy
8.6.05
Social Media Sites Will Dictate New Marketing Tactics
5.30.05
When it Comes to Marketing and Sales, All the World’s a Stage
