Promotion
Promotion is a beautiful word to describe your organization's efforts to advertise
to get results—the right customers at the right time.

Business development and marketing need to promote the brand together. Marketers who don't have a close relationship with the sales force will never know the word on the street about the brand. And they won't know the best avenues to promote the message. Who cares if the advertisement is pretty or witty? If it is not where your customers are, then you've created pop art and not effective promotion.

The right marketing action plan will help you refine your message and place it where it will generate results.

Marketers may use many phrases to describe the advertising portion of marketing, but here is what matters most: nothing happens until a sale is made and your advertising better sell.

Visit the imark portfolio to see more promotion in action.