Marketing Strategy
What is marketing strategy? Ask ten marketers and you will most likely get 20
different answers.

The goal at imark is to create market understanding with everyone who touches the brand. Marketing needs to have a footprint at all levels of an organization, from the first person who answers an e-mail or phone call to the CEO. Everyone does marketing, not just the marketing department.

imark believes in speaking in lay terms and defining actionable plans. Start with business goals (and get the accountants involved with defining them). Develop your audience profiles (and write them in the language that your customers speak). Define strategies to reach each audience (and never, ever ignore the ideas of those who work closest to the audience). Create the right mix of promotion, public relations and interactive that informs and engages people to connect with your brand. And consistently monitor and refine (look at customer e-mails and never underestimate the power of web 2.0).

That's it (well, not really, but it's the general framework and focus that will get you results).

Visit the imark portfolio to see more promotion in action.