Presentation at Lambeau Field: Attract. Resonate. Differentiate!

Green Bay Packers and AFF Research administer the GBP Mentor-Protégé Program. Kathy Fredrickson, owner of Imark Consulting, presented to entrepreneurs at Lambeau Field in Green Bay.

The Entrepreneur’s Playbook for Marketing

How to Attract. Resonate. Differentiate!

• Build awareness

• Develop your core message that resonates

• Work on creating the best “first impressions” that differentiate

• Develop a marketing plan with your sales team

ARE YOU GOING AFTER THE RIGHT TARGET?

Traditional way to segment your target audience:

• Age

• Gender

• Income

New way to define your audience:

• Look at psychographics

• Look at life stages

• Look at pain points

https://www.youtube.com/watch?v=r4ZmpTs6xtQ