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Fall of 2014 while discussing daily business matters, a woman I’ve known for over twenty years made a declaration: “We are going to start a women in technology group. WIT!” Her announcement was not a detour in our conversation. My friend, Michelle Schuler of Excelion Partners, was becoming more entrenched in her work and had met several women who individually were inspiring, but collectively could be so much more. Like many women in business, we both had our experiences in bu

Gary Vaynerchuk, entrepreneur and host of the Ask Gary Vee show, has an opinion about talent. He says, “Talent is a dramatically important part of the equation (to success). It’s not just luck and it’s not just hard work.” I considered his thoughts about talent and the people I’ve met in my 30 plus years as a marketing consultant and adjunct professor. In each of the courses I’ve taught, there are usually a couple students who have really stood out in classes averaging about

I’m a firm believer that a lot can be accomplished in just three weeks, even a professionally produced integrated marketing campaign. That is why I enjoy teaching interim advertising courses that help students consider “What is the Marketing Strategy” before they develop creative plans. When I teach the interim advertising campaigns course, I have the students form agency teams and give them each the same challenge: to create a campaign that includes a video component for a f

Green Bay Packers and AFF Research administer the GBP Mentor-Protégé Program. Kathy Fredrickson, owner of Imark Consulting, presented to entrepreneurs at Lambeau Field in Green Bay. The Entrepreneur’s Playbook for Marketing How to Attract. Resonate. Differentiate! Build awareness Develop your core message that resonates Work on creating the best “first impressions” that differentiate Develop a marketing plan with your sales team ARE YOU GOING AFTER THE RIGHT TARGET? Tradition

I was eighteen and beginning my collegiate journey as a business major and a theatre minor. Making this choice for my degree was a result of sage advice from my parents. I knew their parameters for funding half of my education at a state university. “Major in something that leads to gainful employment. Minor in something you love.” Imagine if more soon-to-be college students made this decision with support from their teachers, families and advisors. Several important changes